LANGUAGE
* semi-formal/formal register, some informality?
* include rhetorical questions, repetition, some humour
* address the audience and keep contact using “we” and “you”: direct address and
rhetorical effects
* choose a clear approach to the topic
STRUCTURE
* catch the audience’s attention at the beginning, & clear impression
at the end
* clear organization, explanation and argument to convince audience
* link ideas: need to be effective and explicit
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