English B: Text types: Brochure, leaflet...

BROCHURE,  LEAFLET, FLYER, ADVERTISEMENT & PAMPHLET

LANGUAGE

* semi-formal, address the reader directly, persuasive approach

* main heading or promotional slogan

* multiple sections : with sub-headings, bullet points

* clear structure of argument

* may include background information: 'Contact us' + phone number / email

STRUCTURE

1. titles, headings
2. use of sections – sub-headings, bullet points
3. clear conclusion: persuasive
4. contact details