English B: text types: Proposal

PROPOSAL (selling an idea)

LANGUAGE

* formal & impersonal register

* must specify target audience to which the proposal is addressed & purpose (title or heading)

* key concepts, persuasive ideas (taking into account target audience characteristics)

* logical and clear sequence: cohesive devices

STRUCTURE

1. Clear organisation: headings, numbered sub-sections, bullet points

2. Introduction: summary of aim / purpose

2. Body: advantages & possible drawbacks

3. Conclusion + recommendation